Global Key Colours Combinations S/S 28 Radiant Earth
May 07, 2026
Global Key Colours & Combinations S/S 28
Discover the five colours set to drive S/S 28 across industries and regions, led by our 2028 Colour of the Year, Radiant Earth. Each colour comes with clear design strategies and high-impact combinations, equipping teams to translate global direction into commercially relevant palettes, products and experiences..
Radiant Earth
Colour of the Year 2028
Radiant Earth emerges as a pivotal hue for 2028, reflecting a sophisticated shift towards enduring warmth. Moving beyond the fleeting energy of a pop colour, this hue provides a deeply immersive experience, empowering consumers to find strength in stability. It signals a transition towards the emotions of Inspired Resilience and Flourishing, where individuals thrive by cultivating environments rooted in intimacy and warmth.
Drawing on the concept of afterglow, this warm orange embodies the resonant energy that remains after intense change. Like the lingering warmth of sun-baked earth or a hearth’s final heat, it offers a grounding quality and multiple tactilities that are both reassuringly nostalgic and resolutely forward-facing. It is a reliable yet assertive new neutral, instilling deep-seated trust and quiet power in an unpredictable world.
Colour strategies
- Leverage this hue to convey sustained energy and warmth, evolving beyond fleeting trends towards a colour with lasting relevance
- Radiant Earth is versatile, appealing to both natural and engineered aesthetics. Apply it to grounded, natural-feeling materials, such as sun-baked ceramics or nature-based textiles, and also to sleek, machined surfaces to instil warmth
- Position the colour as a reliable new neutral to inspire deep-seated trust and quiet power within an unpredictable consumer landscape
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